Hurtigruten to develop online bookings
Regent Seven Seas commercial manager Karen Sequeira has joined Hurtigruten as UK and Ireland marketing manager.
Sequeira, who was head of marketing communication at Swan Hellenic before Regent, is develop Hurtigruten’s e-commerce strategy incorporating a booking tool for customers, improving internet functionality and content.
She takes overall responsibility for the niche cruise line’s marketing activity and is to develop an “aggressive approach” to align Hurtigruten with the surge in specialist cruising and the 50+ market that now regularly uses the internet.
Managing director Iain Cottam said: “Karen brings with her immense experience in the cruise market which will be invaluable to us.
“Specialist cruising is the fastest growing sector of the cruise industry and a major part of Karen’s role will be to ensure we are at the forefront of leading this growth.
“We also plan to develop our internet site over the next 12 months and Karen’s role will enable her to create a strategy in line with that of the Hurtigruten group worldwide.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports