Hurtigruten UK unveils free cruise agent incentive for Northern Lights bookings

Wednesday, 09 Apr, 2025 0

Hurtigruten UK has announced a new limited time travel agent incentive.

It is designed to reward agents for booking The Coastal Express – Northern Lights cruises with direct flights departing from regional UK airports.

Agents can earn enhanced Hurtigruten Rewards on all bookings made by April 28, and a chance to win a 12-day full-board cruise for two.

This initiative aims to boost bookings on charter flights, offering a competitively priced alternative to London departures.

The programme focuses on encouraging bookings for The Coastal Express – Northern Lights cruises with regional UK airport departures. These are available from:

Bournemouth (BOH)

Bristol (BRS)

Nottingham East Midland (EMA)

Newcastle (NCL)

Norwich (NWI)

Manchester (MAN)

Agents will receive an increased Hurtigruten Rewards value of £50 (500 points) for every booking made on eligible Coastal Express – Northern Lights cruises.

These points can be redeemed for lifestyle vouchers at hundreds of UK retailers.

Every booking made on The Coastal Express – Northern Lights cruises – with direct flights from the specified regional UK airports – will be entered into a prize draw.

One agent will win a cruise for two on a charter of their choice, including a 12-day full-board cruise in an outside cabin with all standard inclusions.

“We value our UK-based agent partners and recognise their crucial role in helping travellers discover the wonders of the Northern Lights,” said James Howlett, Head of Sales at Hurtigruten UK.

“This incentive is our way of showing appreciation and providing them with the tools and rewards they need to succeed.”



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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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