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HX strengthens commercial leadership team
Expedition cruise line HX (Hurtigruten Expeditions has announced changes in its global commercial leadership team.
Alex Delamere-White’s official appointment as Chief Commercial Officer (CCO) was confirmed, following six months as acting interim CCO.
Based out of the new HX HQ in London, Delamere-White will bring the global functions under one leadership model.
Additionally, there are newly evolved roles for Nathaniel Sherborne and Jim Sayer.
Sayer is appointed to SVP Global Marketing bringing together the global marketing functions under his leadership.
As MD & VP Europe and Global Sales Enablement, Sherborne will extend his remit to include Europe and a new Global Sales Enablement Function.
This includes the co-ordination of B2B activities for HX globally.
Delamere-White brings has a broad range of cruise experience having led multi-site sales and marketing teams, e-commerce and loyalty programs for Carnival UK including P&O Cruises, Cunard, and Princess Cruises for over a decade.
Most recently he was Chief Commercial Officer for McCarthy Stone, a leading property developer.
Delamere-White said: “The last six months has seen pivotal change for HX, and I’m excited to see what the future holds.”
‘My main focuses will be to continue to upweight our concentrated efforts on B2B and making long-term investments in our partnerships with the travel trade.”
Related News Stories: Hurtigruten Expeditions
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