Hurtigruten Expeditions rebrands as HX

Hurtigruten Expeditions rebrands as HX

Tuesday, 19 Sep, 2023 0

Expedition cruise operator Hurtigruten Expeditions is undergoing a brand identity refresh complete with a new name.

Set to be introduced in December, Hurtigruten Expeditions will be known as HX.

It will launch a new logo across all materials.

The new name is a nod to Hurtigruten Expeditions and its origins.

Sister business Hurtigruten Norway, which celebrated 130 years of operating the original Norwegian Coastal Express this summer, will simplify its name to just ‘Hurtigruten.’

This is the same name as when it first launched in 1893.

“The name Hurtigruten is synonymous with travel in Norway, just as it has been a renowned travel brand for over 130 years,” said Daniel Skjeldam, CEO, Hurtigruten Group.

“HX will remain at the forefront of expedition cruising and sustainable travel as we continue to significantly grow its global presence.”

With HX, we are investing in our high-end expedition itineraries to some of the most adventurous, remote places around the world.”

Starting this year, HX will be the only cruise liner to exclusively sail the West African archipelagos of both Cape Verde and the Bissagos Islands.

The new HX brand and logo will be fully implemented starting in December, with updates to brochures, websites, and social channels.

Livery repainting of the fleet’s six ships will start over the next 18 months.

Earlier this year, Hurtigruten Group completed an internal restructuring.

The Group also announced a fleet adjustment over the summer, shifting Hurtigruten Expeditions’ battery-hybrid-powered MS Otto Sverdrup to Hurtigruten Norway as of January 2024.

Additionally, MS Maud is redeploying to Antarctica due to growing demand.

In the 2024-2025 Antarctica season, HX will offer guests 36 expedition cruise departures across eight different itineraries from 12 to 24 days.

As well as the polar regions and West Africa, the cruise line offers expedition cruises to Alaska, Iceland, Canada’s Northwest Passage, the British Isles, Galapagos islands and more.

The group most recently announced Hurtigruten Norway’s zero-emission ship, which is set to launch in 2030.

Related News Stories :   Uniworld launches 2024 Cruise Collection with agent incentive     MSC Cruises launches CLIA Cruise Week incentive     Royal Caribbean unveils new CocoCay adults-only retreat     Pandaw waives single supplement     Ponant to bundle inclusive excursions     P&O Cruises, Cunard roll out Starlink cruise ship Wi-Fi  

Learn more about :   Hurtigruten Expeditions ( United Kingdom )  


TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

Did you watch Race Across the World? Meet the winners and meet Nova Scotia

Airlines Are Offering Ultra-Cheap Transatlantic Flights, But How Long Can They Last? | WSJ

Kersti and Krista from Parks Canada

Celtic Colours Festival

Deleted video

Explore Louisiana Great Outdoors: A Sportsman’s Paradise | The ultimate playground

Guy Novik of USAirtours

Louisa Bell of P&O Ferries

Kim Priez and Mark Romig of New Orleans

Ian Dockreay of Equator Learning

Steve Byrne, CEO of Travel Counsellors

Thinking of selling or buying a Travel company? Then listen to Morgann Lesne of Cambon and Partners

Our emails to you has bounced Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari