Hyatt appoints global brands VP
Tuesday, 03 Nov, 2015
0
Hyatt Hotels Corp has appointed Lara Migliassi as vice president of global brands.
Migliassi will have overall responsibility for brand development and management of Hyatt’s all-inclusive brands, Hyatt Zilara and Hyatt Ziva, and the Hyatt Residence Club brands.
She will be based in Miami and reports to Sandra Cordova Micek, senior vice president of global brands.
"Lara will be a tremendous asset to the team as Hyatt enhances our all-inclusive and vacation ownership brands," Micek said.
"She brings a wealth of knowledge and deep experience in developing integrated marketing campaigns that drive business growth, with particular expertise in understanding the Latin American markets."
Migliassi has close to 20 years experience in brand marketing, which includes serving as senior vice president of corporate marketing at Univision..
Prior to this she oversaw bilingual marketing campaigns in Latin American for Deutsche Bank.
"Hyatt has incredible brands, a team of passionate colleagues and a proven record of business growth. I’m excited to join this talented team and help build distinct experiences that drive preference for Hyatt," Migliassi said.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists