Hyatt to bring Alila brand to Europe
Hyatt is to bring its newly-acquired Alila brand to Europe, with a new hotel in La Gruyere, western Switzerland.
The brand currently operates 20 properties in Indonesia, India, China, Cambodia, Malaysia, Oman and the US.
Alila La Gruyere is due to open in 2023, overlooking a lake in Pont-La-Ville and forming part of the Golf Resort La Gruyere development.
It will have 85 hotel rooms alongside spa, conference and meetings facilities, restaurants, and a world class 18 hole golf course.
Hyatt took over Alila last year as part of its acquisition of lifestyle hotel management group Two Roads Hospitality.
Guido Fredrich, Hyatt regional vice president of development for Europe, said: "The Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel.
"We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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