Iconic Hollywood hotel gets catty over trademark violation
Hollywood’s iconic Chateau Marmont Hotel has sharpened its claws for a trademark fight.
The legendary A-lister hangout is miffed over what it deems a trademark violation by a cats-only spa and hotel called Cateau Marmont.
Chateau Marmont recently issued a cease and desist letter to the small business based in the Toluca Lake neighborhood of LA.
The hotel says it has spent nearly a century building up their brand.
It may pursue claims for trademark infringement, trademark dilution and unfair competition, the Hollywood Reporter said.
"The hotel, Chateau Marmont, has decided to send us a cease-and-desist letter, asking us not to use the word Marmont and to change our everything," Cateau Marmont owner Jennifer Shields told ABC7.
Cateau Marmont offers cat grooming and boarding in private bungalows.
Shields says she has no intention of backing down but said the business has no plans to move into ‘hospitality services for humans.’
Interestingly, as the Hollywood Reporter points out, there is also a doggy day care center called Chateau Marmutt which has been operating since 1999, but has never been challenged over trademark issues by Chateau Marmont.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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