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If Only launches Europe holiday collection
Trade-only long-haul operator If Only is offering trips closer to home.
It has launched a Europe holiday programme for the first time in its 22-year history.
The new Europe holiday portfolio will focus on six key Mediterranean destinations.
These are Spain (including Balearics and Canary Islands), Portugal, Italy, Greece, Cyprus, and Turkey.
It comprises a curated selection of 106 hotels across six Beach destinations.
The hotels are all luxury five-star properties from brands such as Ikos, Sani, St Regis, Jumeirah, Ritz Carlton, Domes and more.
The packages are available from 24 UK airports using full service scheduled and low cost airlines inclusive of private transfers, pre-booked seats and luggage.
If Only has produced a new 96-page European Collection agent friendly brochure.
It will roll out campaign activity on social media, email marketing, blogs, videos, collateral and more.
A series of launch events will also be hosted across the UK including a European showcase event and a series of VIP agent dinners.
General Manager, Gordon McCreadie said Europe had been the most requested region retailer partners to add ‘for many years.’
To support the launch, If Only is offering agents enhanced earnings on their My Loyalty Card Scheme.
They have a chance to earn up to £600 on each booking.
In addition, all European bookings made during May will be entered into a prize draw to win a three-night stay at the Ritz Carlton, Abama including flights.
Fam trip places are also up for grabs.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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