Trade-only long-haul operator If Only is offering trips closer to home. It has launched a Europe holiday programme for the first time in its 22-year history. The new Europe holiday portfolio will focus on six key Mediterranean destinations. These are Spain (including Balearics and Canary Islands), Portugal, Italy, Greece, Cyprus, and Turkey. It comprises a curated selection of 106 hotels across six Beach destinations. The hotels are all luxury five-star properties from brands such as Ikos, Sani, St Regis, Jumeirah, Ritz Carlton, Domes and more. The packages are available from 24 UK airports using full service scheduled and low cost airlines inclusive of private transfers, pre-booked seats and luggage. If Only has produced a new 96-page European Collection agent friendly brochure. It will roll out campaign activity on social media, email marketing, blogs, videos, collateral and more. A series of launch events will also be hosted across the UK including a European showcase event and a series of VIP agent dinners. General Manager, Gordon McCreadie said Europe had been the most requested region retailer partners to add ‘for many years.’ To support the launch, If Only is offering agents enhanced earnings on their My Loyalty Card Scheme. They have a chance to earn up to £600 on each booking. In addition, all European bookings made during May will be entered into a prize draw to win a three-night stay at the Ritz Carlton, Abama including flights. Fam trip places are also up for grabs.

  Trade-only luxury tour operator If Only have launched a European programme for the first time in its 22-year history.   The newly launched programme will focus on six key Mediterranean holiday destinations most regularly requested by the UK market, including Spain (including Balearics and Canary Islands), Portugal, Italy, Greece, Cyprus, and Turkey and will feature a hand curated program of 106 of truly the best luxury hotels across 6 Beach destinations. The hotels will all be luxury 5 Star properties from world-renowned brands such as Ikos, Sani, St Regis, Jumeirah, Ritz Carlton, Domes and many more.   The packages will be departing from 24 UK airports utilising scheduled and low cost airlines with all packages including private transfers, pre-booked seats, luggage, and speedy-boarding as standard.   To support the launch of the program If Only have a brand new 96-page European Collection agent friendly brochure arriving with agents from the 11^th May and which is also available to order via Tradegate. If Only will be producing its largest every product launch with a host of exciting campaign activity which includes social media, email marketing, blogs, videos, collateral and much more. A series of launch events will also be hosted up and down the UK including a European showcase event and a series of VIP agent dinners.   General Manager, Gordon McCreadie said Europe had been the most requested region by our retailer partners to add to the company’s luxury portfolio “for many years”.   Gordon said: “I am thrilled that we have added Europe to our existing product range, and we are excited to take the company on this new venture. Although only a short flight away, Europe is brimming with fantastic scenery, cuisine, and history, and not to mention some of the finest 5 Star luxury hotels in the world and fits seamlessly with our portfolio of luxury long haul destinations.   We are established in the long-haul market thanks to the support we get from agents, in particular Indian Ocean, Caribbean and Arabia that our feedback from retailers was that they missed a trade only operator like us with our dedicated luxury specialists in the European market.  Our hotel partners in Europe are excited to be working with If Only and our excellent network of travel agent partners. Our newly formed reservations team are eager to share their over 80 years’ worth of combined knowledge of this much-loved holiday region with our agents and their customers.”   To support the launch of If Only’s luxury European collection they are offering agents Enhanced earnings on their My Loyalty Card Scheme, giving agents the chance to earn up to £600 on each booking. In addition, all European bookings made during the month of May will be entered into a prize draw to win a 3-night stay at the Ritz Carlton, Abama including flights plus paces on some amazing Fam trip we will be running throughout 2023 and 2024.

  Luxury tour operator If Only have teamed up with Miral Destinations, the trusted one-stop trade and promotional partner for Saadiyat Island, to launch a new campaign, "Middle East’s Most Beautiful Beach Destination" designed to inspire future travel to Saadiyat Island as both a stopover and main destination. The multi-channel marketing campaign will run until the end of the year and encourage agents to learn more about everything the destination has to offer. If Only will provide an array of marketing materials to enable agents to engage their customers, from a mini brochure, email marketing and branded collateral for direct distribution to a host of social media offers and much more.   Throughout the campaign, travel agents will also have the chance to win a place on the MEGA FAM #TakeMeToTheBestBeach, which will give 30 agents the chance to win a “place on the plane”.   To enter, simply make as many bookings as possible for Saadiyat Island between 1 May until 31 October 2023 and at the end of this period, our top booker will scoop the prize.   The partnership was unveiled at Arabian Travel Market 2023 (ATM), amongst key industry platers, furthering its commitment towards to the travel and tourism sector in the UAE, stressing the pivotal role both destinations play in creating unforgettable experiences that appeal to all.   Find out more at https://www.ifonly.net/agents/incentives   To support agents in inspiring their customers, If Only are offering spectacular 5* luxury at Saadiyat Rotana Resort & Villas, with 5 nights from £1,579 per person. The price includes a Guess Room on a half board basis, return flights with Etihad Airways and private transfers.   The campaign launched on May 1st with a signing ceremony between the two CEOs at ATM.   Lisa Fitzell, Group Managing Director for If Only & Elegant Resorts, commented: "We welcome the opportunity to be partnering with Saadiyat Island. The MEGA Fam is a fantastic opportunity to showcase this destination to our agent partners, where they will be able to experience the stunning white-sand beaches and world-class hotels at this fantastic destination. We look forward to helping our agent partners learn all about this destination and help to create their customers holidays of a lifetime at one of the best beaches in the Middle East."   Liam Findlay, CEO of Miral Destinations said, “We are incredibly pleased to showcase at Arabian Travel Market this year and unveil our destination on a regional platform as we provide our guests with the best in luxury travel and wellness experiences. At this particular edition, we are unveiling a special partnership with luxury tour operator IF ONLY, as we share a combined passion for luxury travel and bespoke experiences for our guests from around the world. As the capital’s leading luxury and beach destination, this partnership was the natural next step for Saadiyat Island Abu Dhabi, and we are thrilled to work together to create new and exciting opportunities for travellers and tastemakers from around the world.”   Overlooking the glittering turquoise waters of the Arabian Gulf and a short drive from Abu Dhabi’s downtown, the Middle East’s leading and award-winning destination, Saadiyat Island Abu Dhabi is a transformative and pristine island getaway destination where vibrant living, arts and culture, tranquil beaches, luxury hospitality and untouched nature merge together, to offer visitors endless opportunities to nourish the mind, body and soul.   As well as a selection of great offers to Saadiyat Island Abu Dhabi, the tour operator has also provided a dedicated landing page on the If Only website where agents will be able to view information on the destination plus multiple offers, blogs and attractions including Lourve Abu Dhabi.   Agents can learn more about their chance to win at ifonly.co/agent-incentives, while If Only’s reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected].

  Luxury tour operator If Only have teamed up with the Royal Commission for AlUla for the second phase of the ‘AlUla Uncovered’ campaign designed to inspire travel to AlUla. The second phase of the campaign began in March and continues throughout April, May and June 2023 to encouraging agents to learn everything this unique destination has to offer.   As part of this, If Only have an online quiz running where agents can find out more about AlUla and those who take part are in with a chance of winning a £100 Amazon gift card! To take part in the quiz, agents can test their knowledge online by completing the following online quiz: https://www.surveymonkey.co.uk/r/7H7C9WF Once completed, agents should comment on the quiz and post their score on the If Only Partners Facebook page by Friday 28 April to be in with a chance of winning.   In addition to the online quiz, If Only are also giving one lucky travel agent the chance to win a £200 Love2Shop voucher. To enter, agents, simply have to make as many bookings as possible to AlUla from 1 March until 30 June 2023 for a minimum of two nights and at the end of this period, our top booker will scoop the grand prize.   To support agents in inspiring their customers to visit AlUla, If Only is currently offering a fantastic twin-centre with a 3 night stay in AlUla where guests can discover the incredible culture and national treasures of this fascinating region and experience AlUla in serious style on this luxury tailor-made itinerary with an English-speaking guide. Be amongst the first to discover this simply spectacular and little-explored destination, visiting some of its most enchanting, fascinating, and culture-rich treasures such as Hegra, AlUla Old Town, Elephant Rock, Dadan, the ‘Lion Tombs’ and Jabal Ikmah. Leave the stresses of the modern world behind in a region of extraordinary beauty, cultural and natural heritage, where 200,000 years of human legacy sits alongside over 7,000 years of human civilization and take a helicopter tour to enjoy a unique view of the stunning landscapes.   Throughout your trip, enjoy an array of immersive experiences and excursions that give a glimpse into this Arabian hidden secret, returning each evening to the luxurious 4* Shaden Resort on a half board basis. After 3 nights in AlUla, guests will then travel to Dubai for a 3 night stay at the One&Only Royal Mirage in an Arabian Court Deluxe Room on a bed and breakfast basis. Prices are from £5,369 per person and include all flights, private transfers, accommodation, tours in AlUla including food and beverages plus tickets to select museums and attractions.   If Only’s reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected]. For any further information, please contact [email protected]

Luxury tour operator If Only has joined hands with Destination NSW to launch ‘Escape the Ordinary in Sydney and New South Wales’ The new campaign is designed to inspire travel to the state. Agents are encouraged to learn about what the state has to offer, including key highlights and attractions. If Only supplies marketing materials such as email, social media, video content and blogs covering Sydney and New South Wales’ biggest events. Self-drive trips and top events like Sydney’s NYE, Vivid Sydney and Blackmore’s Sydney Running Festival will all be featured in the campaign. As an incentive, travel agents can win a £3,000 holiday voucher to Sydney & New South Wales. Agents simply have to make as many bookings as possible for Sydney and New South Wales with If Only until 30 June 2023. A second incentive comes with a  spa day. Every agent that makes a booking to Sydney and New South Wales during the campaign period will be entered into the draw to win.

Luxury tour operator If Only has teamed up with Dubai Corporation for Tourism and Commerce to launch a new Dubai holidays campaign. Dubai: A Place Like No Other aims to inspire future travel to Dubai as both a stopover and main destination. The multi-channel marketing campaign will run until the end of the year. It encourages agents to learn more the destination has to offer with an array of marketing materials. These include e-flyers and branded collateral for distribution to social media offers. Throughout the Dubai holidays campaign, travel agents will also have the chance to win a three night stay at Atlantis, The Palm including return flights. To enter, agents make as many bookings as possible for Dubai until 31 December 2023. The tour operator has also provided a dedicated landing page on the If Only website

Tour operator If Only unveiled its new beach holiday collection brochure It is available on Trade Gate and will be delivered to agents soon. The new brochure has a higher standard of luxury property. The Beach Collection brochure covers Arabia, Indian Ocean, Caribbean, Asia, South Pacific and the US. The beach holiday collection brochure boasts 335 premium properties, of which 90% is 5-star or above. Over100 of the resorts are newly featured for 2023. Agents can expect deliveries into stores within 10 days It can be ordered on www.tradegate.co.uk and viewed online:

If Only is launching South Africa into its luxury programme. If Only is adding the new destination after a huge number of agent requests. Agents can book from 28th November 2022. If Only will feature favourites including Cape Town, the Winelands and Hermanus, the Eastern Cape and Greater Kruger National Parks. Also featured are Johannesburg, KwaZulu Natal, Madikwe, the Kalahari and The Garden Route, plus bespoke high-end rail packages. If Only has added over 50 hotels to the elite hotel portfolio, as well as day tours and private excursions. The programme will feature primarily five-star accommodations with some handpicked four-star properties. There is also a focus on hotels and lodges that cater for families and have a strong focus on conservation and sustainability. Gordon McCreadie, General Manager says “We had requests for years from agents to expand into South Africa, so we have decided now is the time to do so”. To celebrate the launch, agents will get double rewards on If Only’s My Loyalty Scheme for any booking made until 31 December Every booking is also added into a draw to win a case of South African wine

Luxury tour operator If Only has teamed up with Tourism and Events Queensland to launch a new campaign. Queensland: A Beautiful Way To Be’ runs November - December. Designed to inspire future travel, agents are encouraged to learn about the destination including key highlights. If Only will supply marketing materials to enable agents to engage their customers, from a brand new sellers guide to social media offers. The campaign will focus on the different highlights within the region including rainforests and nature, food, marine life and city experiences. Agents can win £1,000 towards a holiday to Queensland for the top booker throughout the campaign. Every booking made to Queensland with If Only will be entered into a draw to win a spa voucher up to £150. Agents simply have to make as many bookings as possible for Queensland with If Only from 1 November – 31 December 2022. More at https://www.ifonly.net/agents/incentives

Luxury tour operator If Only have teamed up with Marriott International to launch a new campaign ‘Stay Your Way with Marriott’, designed to inspire travel to Marriott International hotels in Dubai and Abu Dhabi. The multi-channel marketing campaign runs from August until December 2022. If Only will provide marketing materials to enable agents to engage their customers, from e-shots sent directly to travel agents to social media offers plus other additional content. The hotels to be featured during the campaign are: Ritz Carlton Abu Dhabi Grand Canal, The St. Regis Abu Dhabi, The St. Regis Saadiyat Island Resort, Al Maha Desert Resort & Spa, The Ritz Carlton Dubai, W Dubai – The Palm, Le Meridien Mina Seyahi Beach Resort & Marina, Le Royal Meridien Beach Resort & Spa, The Westin Dubai Mini Seyahi Beach Resort & Marina, Grosvenor House, Habtoor Grand Resort, Bvlgari Dubai and W Dubai – Mina Seyahi. To support travel agents in driving bookings, If Only have established a dedicated campaign hub on Google Drive. The hub contains downloadable posters featuring exclusive offers, which can also be used to promote the campaign, plus a campaign landing page: ifonly.net/campaigns/stay-your-way-with-marriott-international Travel agents will also have the chance to win a six night luxury stay at Marriott United Arab Emirates properties, plus an Al Maha Bedouin day package which will be awarded to the top booker during the campaign. To enter, agents simply have to make as many bookings as possible until 31December 2022 with If Only to the focused Marriott International properties. Prizes include: 2 night stay at W Dubai – The Palm 2 night stay at Ritz-Carlton Dubai (Jumeirah Beach) 2 night stay at St. Regis Abu Dhabi (Corniche) Al Maha Bedouin day pass including breakfast and lunch plus activities More at ifonly.net/agents/incentives

Luxury tour operator If Only has launched another Maldives multi-channel marketing campaign in collaboration with COLOURS OF OBLU by Atmosphere Hotels The campaign runs throughout August 2022 and is designed to inspire future travel. If Only will provide agents with marketing materials to promote COLOURS OF OBLU. To support travel agents in driving bookings, If Only have established a dedicated campaign hub on Google Drive. The hub contains downloadable posters featuring exclusive offers, which can be used to promote the campaign. Agents will also have the chance to win a £100 Love2Shop voucher which will be awarded to the top booker during the campaign. To enter, agents simply have to make as many bookings a possible with If Only to COLOURS OF OBLU until the 31^st August. More at ifonly.net/agents/incentives If Only is currently offering a seven night all inclusive holiday to the Maldives at the 4* OBLU XPERIENCE Ailafushi from £2,189 per person, saving 10% on accommodation.

Tour operator If Only has teamed up with Atmosphere Hotels and Resorts to launch a new campaign ‘Something in the Atmosphere’, It has been designed to inspire future travel to the Maldives with the multi-channel marketing campaign running throughout July 2022. If Only will provide agents with marketing materials to engage their clients, from e-shots to social media offers, plus additional content to promote Atmosphere Hotels and Resorts. To support travel agents in driving bookings, If Only has established a dedicated campaign hub on Google Drive. The hub contains downloadable posters featuring exclusive offers, which can be used to promote the campaign. Travel agents will also have the chance to win a £100 Love2Shop voucher which will be awarded to the top booker during the campaign. To enter, agents have to make as many bookings as possible until 30 July 2022. More at ifonly.net/agents/incentives If Only is currently offering a 10 night Premium All Inclusive luxury escape to Atmosphere Kanifushi from £5,899 per person. Price includes a Kanifushi Grand Pool Villa with a private beach garden and veranda with lap pool, return flights with Emirates from London Heathrow and seaplane transfers.