Luxury tour operator If Only have teamed up with British Airways to launch a new campaign designed to inspire future travel with British Airways. The campaign titled ‘Take to the skies with British Airways’ will promote why you should choose to fly with British Airways, particularly on South African routes. The multi-channel marketing campaign will be running throughout the months of May, June and July 2024 and If Only will provide an array of marketing materials to enable agents to engage their customers, from email marketing and blogs to a host of social media offers and content.   As part of the campaign, If Only are whisking eight lucky winners away on a FAM trip to Cape Town in partnership with British Airways! Agents simply have to book any Africa trip for an entry into the prize draw, with double the entries for bookings that include British Airways flights. All bookings to Africa with If Only made between the dates of 1 April 2024 until 15 September 2024 will be entered into the prize draw.   Find out more at ifonly.net/agents/incentives   The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive bookings for higher value airline tickets.   To support agents in inspiring their customers to fly with British Airways, If Only is currently offering a 4 night luxury escape to South Africa staying at Mont Rochelle on a bed and breakfast basis from £2,029 per person. Price include a Shiraz Room, return flights with British Airways from London Heathrow and private transfers.   If Only is also offering a 5 night stay to South Africa at Riverdene Family Lodge on an All Inclusive basis from £10,919 per family of 3 (2 adults and 1 child sharing). Price includes a Luxury Room, return flights with British Airways from London Heathrow, private transfers, and daily game drives.   If Only’s Beach and Tailormade reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected] or [email protected].

Tour operator If Only has teamed up with Tourism Seychelles to launch a new campaign for the Indian Ocean island nation. ‘Soothe Your Soul in the Seychelles’ is designed to inspire future travel to the Seychelles. The multi-channel marketing campaign will run throughout January and February and encourages travel agents to learn more about everything the destination has to offer. If Only will supply agent marketing materials including a dedicated mini brochure for direct distribution, a blog featuring the key attractions, and a host of social media offers. Travel agents will also have the chance to win a £250 Harrods voucher for the top booker throughout the campaign. To enter, agents should make as many Seychelles holiday bookings as possible to the Seychelles with If Only until 29 Feb 2024 and the top booker will win the prize. To support agent sales, If Only is currently offering a 10 night island hopping tour from £3,899 per person staying at a variety of 5 star hotels across three Islands – Mahe, Praslin & La Digue. Alternatively, a Seychelles holiday at Constance Ephelia from £2,589 per person includes seven nights in a Junior Suite, half board, return flights with Qatar Airways and transfers. 

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Luxury tour operator If Only has teamed up with British Airways to launch a new campaign. It is designed to inspire future travel on BA, with the multi-channel marketing campaign running throughout January 2024. If Only is arming agents with an array of marketing materials to engage their customers, from email marketing and blogs to social media offers and content. The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive upselling. If Only has also provided a dedicated landing page for the campaign which will link to the campaign message on the If Only website. Here, travel agents will be able to view details on the cabin upgrades along with multiple offers priced with British Airways. 

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  Luxury tour operator If Only have teamed up with British Airways to launch a new campaign designed to inspire future travel with British Airways, to promote various cabin types along with offers from the popular British Airways sale, with the multi-channel marketing campaign running throughout the month of January 2024. If Only will provide an array of marketing materials to enable agents to engage their customers, from email marketing and blogs to a host of social media offers and content.   The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive bookings for higher value airline tickets.   As well as a selection of great offers, the tour operator has also provided a dedicated landing page for the campaign which will link to the campaign message on the If Only website where agents will be able to view details on the cabin upgrades along with multiple offers priced with British Airways (including World Traveller Plus, Club World and First).   If Only’s beach reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected].

Tour operator If Only is back with a brand-new peaks campaign, Passport to Paradise, this January. It arms travel agents with offers and marketing materials in conjunction with over 80 luxury hotel partners from globally. If Only will be providing 200 of their top agents with printed copies of their brand new 76-page brochure for peaks as well as a digital copy online. The If Only trade field sales team will be delivering further stocks to all other travel agent partners personally during a January blitz. The brochure will help agents showcase bespoke luxury European and worldwide beach holidays, as well as marketing materials and social media content. The campaign will also give agents the chance to win one of 10 luxury stays for themselves. A series of other incentives offer Fam trip places, Love2Shop and restaurant vouchers. Agents simply have to make a booking for a participating hotel for one of the campaign partners by 31 March 2024. Each booking is automatically entered into the draw. There will be daily offers and other shareable content on If Only’s Facebook Page and the Google Drive Campaign Hub will be updated. If Only is also running Passport to Cash, offering agents the chance to win enhanced rewards on If Only’s in-house agent reward scheme, My Loyalty Card. It will offer agents the chance to earn up to £1,000 with Love2shop for every single booking.  

Luxury tour operator If Only have joined hands with Tahiti Tourisme to launch a new destination campaign ‘The Islands of Tahiti: Journey to Paradise’. It is designed to showcase Tahiti tourism in a multi-channel marketing campaign running until 31 December 2023. If Only will supply an array of marketing materials to enable travel agents to engage their customers. It includes e-shots, social media offers and additional content to promote the destination. Travel agents will also have the chance to win a luxury spa break for two. To enter, agents make as many Tahiti bookings as possible until 31 December 2023. They will then be entered into a prize draw. As well as various offers to The Islands of Tahiti, the tour operator has also provided a dedicated landing page on the If Only website where agents can view destination information.

Tour operator If Only has teamed up with Tourism and Events Queensland (TEQ) to launch a new campaign to boost travel agent sales. Queensland: Let the Moment Take You is designed to support agents in promoting Queensland as a key destination for If Only. Queensland is home to the Great Barrier Reef, K’gari (formerly Fraser Island), the Whitsundays, Brisbane and the Gold Coast. It offers numerous dynamic destinations and diversity. The campaign will feature various touring offers, including an epic nine-night ‘The Colours of Queensland’ tour from £8,599pp. The tour combines Outback Queensland, the Great Barrier Reef and the Daintree Rainforest. If Only will supply marketing materials to support travel agents in promoting Queensland, including trade ads point of sale promotions, destination guides, and social media campaign. If Only has a travel agent incentive with the chance to win a £3,000 holiday voucher, plus a free stay to Queensland. Agents just need to make a booking to Queensland during the campaign period until Thursday, 30 November 2023. Also up for grabs is £50 of Enhanced My Loyalty Card Earnings on every booking of three nights or more to Queensland. My Loyalty Card is If Only’s travel agent reward scheme, giving agents the chance to earn up to £300 with Love2shop on every booking. Agents can learn more about at ifonly.co/agent-incentives

Luxury tour operator If Only has relocated to a new head office location in Glasgow city centre. The trade only operator’s staff are now based at 10 Bothwell Street after spending the past five years based at Waterloo Street in Glasgow. The new office space allows for a more collaborative work environment with modern furnishings, open plan space and break out areas. The design is ‘more in-keeping with the If Only brand and company ethos,’ the tour operator says. “We believe having a great working space is what you need to attract dynamic talent”. Gordon McCreadie, If Only GM, added: “We were looking for a new space in central Glasgow that can accommodate more flexible working methods.” “It is in the perfect area for our business to grow and flourish to help. I want agents and suppliers to come and see what we are about as an organisation”.

Luxury tour operator, If Only, has teamed with the Hong Kong Tourism Board to launch ‘Hello Hong Kong,’ a new destination campaign. It aims to inspire travel to HK and will run across two phases, from 11 September – 30 November 2023 and during the month of March 2024. If Only partner travel agents will have access to varied marketing materials such as email, social media, video content, blogs and quizzes. Travel agents will have the chance to win a £1,500 voucher for a stay at The Peninsula London. Travel agents simply have to make as many bookings as possible for Hong Kong with If Only to be in with a chance of winning. Bookings up to 31 March 2024 are valid for the travel agent incentive Agents can learn more at ifonly.co/agent-incentives.

  Luxury tour operator If Only are launching a fantastic incentive on all bookings to the USA and Canada! There are 3 chances to win a fantastic prize of £1,000 towards your own bills, mortgage, shopping, car or holiday – you choose! All you need to do is make any USA or Canada booking between 1st September and 30^th November 2023 to be entered into the draw, the more bookings you make, the more chance you have of winning.   Not only are you in with a chance of winning £1,000, each agent who books with If Only to the USA or Canada from 1^st September and 30^th November 2023 will also receive a £5 Starbucks voucher.   T&Cs: all bookings with a USA or Canada element to them will be entered into the prize draw. One prize will be given away each month in September, October & November 2023.

Luxury tour operator If Only has teamed up with Tourism Fiji to launch the Where Happiness Comes Naturally campaign. The joint marketing campaign encourages travel agents to learn all about Fiji. The campaign focuses specifically on Fiji’s natural surroundings, food and drink scene, cultural connections and adventure. Where Happiness Comes Naturally will also extend to cover Fiji’s best resorts. The campaign will feature email and social media marketing, video content, blogs and quizzes for travel agents. There will also be a dedicated mini brochure which will showcase the highlights of the campaign. It includes a travel agent incentive in the form of a luxury holiday bundle worth £1,000. It comprises designer sunglasses giveaways, personalised luggage and Love2Shop vouchers. To enter, travel agents simply have to make as many bookings as possible for Fiji with If Only from 23 August – 20 October 2023. Agents can learn more at ifonly.co/agent-incentive.

Luxury tour operator If Only has rolled out a brand-new Luxury Cruise Collection brochure. It features 20 ocean and river cruise partners, including Celebrity, Princess, Regent, Silversea, Scenic, Ponant and more. The collection has over 20 itineraries with luxury accommodation and tours pre- and post-stay. Luxury cruises include itineraries in the Americas, Europe, Asia, French Polynesia, Arabia and more. To mark the launch of the brochure, If Only is offering travel agents the chance to double their earnings to £600 on If Only’s My Loyalty Scheme until 31 August. Travel agents can also win a luxury handbag or luggage piece, with any cruise booking made from 5 July – 31 August, being entered into a prize draw. GM Gordon McCreadie said: “The brochure comes off the back of a truly successful first six months for cruise with If Only, with our cruise bookings up 86%.” “This brochure offers agents an inspirational tool for both agents and their customers.” There are three key sections within the brochure, including two dedicated to brand-new programmes: River Cruise and European cruise itineraries. Travel agents can order the brochure now on www.tradegate.co.uk or view it online