IHG unveils new upscale brand voco
Hospitality giant InterContinental Hotels Group has announced the unveiling of another new brand with a first signing for the Australia market.
It launched voco, a new upscale brand which will focus mostly on conversions.
The first outside of Europe has been announced for the Watermark Hotel & Spa Gold Coast, in Surfers Paradise, Australia.
The 388-room hotel offers two swimming pools and 800 sqm of meeting space.
It is soon to be acquired by IHG’s long-term Australian partner, SB&G, and will then be rebranded to voco, and relaunched in late 2018.
"We’ve talked about the significant growth opportunity we see for IHG in upscale and voco will help us deliver against this. We’ll work with owners of attractive properties, who appreciate the power and expertise that a global business can bring to the table," said IHG chief executive Keith Barr.
IHG already announced a deal to bring voco to the UK through a conditional agreement with Covivio, which will see 12 hotels and another in developemnt rebranded to voco.
The brand will be established first in the Europe, Middle East, Asia and Africa region before expanding to China and North America.
IHG expects to bring onboard up to 200 voco hotels in urban and leisure locations during the next decade.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026