Inbound European tourism facing toughest challenge since Gulf War
Not one to mince his words, Tom Jenkins, the CEO of ETOA, gives his view on the coronavirus crisis.
"Inbound European Tourism is facing its toughest challenge since the 1991 Gulf War. There are two principal problems: the threat posed by the virus, and the fear generated by this threat. The first is comprehendible: strains of ‘flu are regular occurrences, though not with this level of celebrity status. The news from China that the epidemic is plateauing is heartening, as are the statistics on the severity of its impact on individuals.
The second is the major problem as it is inherently irrational. Local governments spray antiseptic over buildings. Facemasks are used as a prophylactic against disease rather than a block to spreading it. You cannot reason with such irrationality. All you can do is file it alongside the Cholera bonfires of the nineteenth century, rubbing yourself with a dead pigeon to cure the plague or striking an offending body part with a bible to cure syphilis.
At best this is harmlessly weird behaviour, but it becomes genuinely alarming when confidence is eroded. A balance has to be struck between containing what is becoming a pandemic and the damage such containment measures cause. The danger lies when governments act because they feel they need to pander to fear. This fans the problem that it ostensibly seeks to extinguish, as they struggle to control what they cannot influence. Public panic is a natural reaction to authorities addressing what they assert is a crisis with floundering impotence. What is served by a country stopping outbound trips, but allowing inbound visitors?
We anticipate that the COVID-19 Coronavirus will spread within the next three weeks, and then gradually fizzle out over the following six weeks. Influenza outbreaks are seasonal and dissipate with the spring. It is likely that the pandemic of fear will run for the same period.
The third, which is the wider economic impact is harder to establish, but we have to assume that the impact of a shut down in the Chinese manufacturing sector, combined with a crisis of confidence in the service sector, will depress demand. How far this occurs is contingent on how governments handle the crisis. If the coronavirus scare triggers a recession, then the figures projected overleaf will have to be downgraded.
It ought to be remembered that influenza outbreaks are seasonal: they tend to dissipate with the spring in the Northern Hemisphere. But it is likely that the pandemic of fear will run for the same period."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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