Indonesia Appoints Integra For Australian Tourism Campaign
The Government of Indonesia has appointed Sydney-based Integra Tourism Marketing to launch a major tourism campaign targetting Australian travellers and the Australian travel industry.
The appointment marks the Government’s determination to ensure Indonesia remains close to the Australian outbound travel industry in its efforts to promote Bali and other important destinations in the archipelago.
Integra’s appointment was announced last night during a visit to Sydney by the Director for International Promotion of the Indonesian Ministry of Culture and Tourism, Mr Tatang Rukhiyat.
Mr Rukhiyat said Australia remained a crucial market for Indonesia’s tourism industry.
“Indonesia possesses varied cultures and natural landscapes and these assets are our key strength within the region,” Mr Rukhiyat said. “Indonesia also has a natural advantage in being Australia’s closest Asian neighbor and often the first overseas destination that young Australians visit.”
Integra Tourism Marketing will implement a campaign involving:
§ Familiarisation visits to Indonesia for tour operators and travel media
§ An Australia-specific website aimed at both the travel trade and consumers, with factual data, downloadable images and media releases
§ Participation in Australian specialist travel marts
§ Advertising in travel trade media
§ Production of an up-to-date marketing kit for distribution to the travel trade
Mr Rukhiyat said planning for 2006 included an increased budget with greater marketing and promotion efforts, setting the groundwork to open a branded “Visit Indonesia” office in Australia in the near future.
He said Indonesia was unlikely to establish a National Tourism Oganisation in Australia in the immediate future, on the advice of a detailed cost-benefit analysis carried out by the Ministry.
Addressing members of the Australian travel industry, Mr Rukhiyat outlined Indonesia’s advances in security and combatting terrorism.
“Indonesia is tackling these issues resolutely and bringing terrorists to justice,” Mr Rukhiyat said. “A tiny minority should not be allowed to overshadow the relations between our great countries.”
Mr Rukhiyat said Indonesia offered a wealth of destinations with a rich variety of nature, culture, shopping, ethnic groups and activities, as summarised by the current tourism motto “Indonesia – Ultimate in Diversity”.
“This diversity of culture can be experienced in the ecotourism of destinations like Kalimantan and Sumatra, the perseverance of ancient traditions in Java, the natural habitat of the rare dragons in the Komodo islands as well as the beautiful natural landscape of Eastern Indonesia – all of which deserve to attract more Australian visitors,” Mr Rukhiyat said.
Visit the new Indonesia website www.visit-indonesia.com.au.
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season