Indonesia tourism closer to pre-Covid volumes in 2025

Indonesia’s inbound tourism continued to strengthen in 2025, according to the latest data from Indonesia tourism statistics, BPS-Statistics Indonesia, with foreign tourist arrivals approaching its pre-pandemic momentum.

From January to November 2025, Indonesia recorded about 13.98 million foreign visitor arrivals, representing a 10.4% year-on-year increase compared with the same period in 2024. It is however still one million less travelers than comparative figures for January to November 2019, the last year before the pandemic crisis.

With similar volumes of arrivals in December, Indonesia tourism should have finished the year 2025 with 15.2 to 15.3 million international travelers. This would represent some 92% of the volume of international arrivals in 2019.

In terms of source markets, the BPS points to the fact that Malaysia remained Indonesia’s largest contributor in 2025, consistently ranking first on a monthly basis and accounting for more than 14–15% of total arrivals in several months. Australia followed as the second-largest market, reflecting strong leisure demand, particularly to Bali. Singapore ranked third overall, supported by short-haul travel and strong connectivity, while China returned to the top tier of source markets during peak months in mid-2025. Together, these markets highlight Indonesia’s heavy reliance on ASEAN and Asia-Pacific travelers, which continue to anchor the country’s tourism recovery.

Bali and Jakarta airports generating 90% of all air arrivals

Ports of entry data show that air travel overwhelmingly dominated international arrivals. In November 2025, Indonesia recorded around 1.02 million foreign visitors entering through main entry points, while approximately 181,700 arrivals were registered via land and secondary border crossings. Of the main entry arrivals, 79.2% entered by air, 17.1% by sea, and 3.8% by land, confirming the central role of international airports in handling inbound tourism.

Among individual gateways, Ngurah Rai International Airport in Bali remained Indonesia’s primary entry point, followed by Jakarta-Soekarno–Hatta International Airport. Together, these two airports accounted for nearly 90% of all air arrivals in November 2025. Far behind, important main entry points for international arrivals were Batam and the Riau Islands to Singapore, Juanda International Airport in Surabaya and Kuala Namu international airport in Medan, North Sumatra.

Experience-based tourism is the core of Indonesia tourism marketing

According to newspaper Jakarta Globe, Indonesia aims to record 16 to 17 million foreign tourist arrivals in 2026. as Asia biggest archipelago wants to ramp up “experience-based tourism”. Speaking to the newspaper, Deputy Tourism Minister Ni Luh Puspa declared that Indonesia’s tourism policies is more focusing on attracting quality than quantity.

The government is indeed pushing to developing an experience-based tourism, while improving the safety standards. “We are not only talking about the numbers. We want to focus on the quality of what the tourists experience when traveling in our country. Experience-based tourism is the key to our tourism development,” Ni Luh highlighted to the newspaper.

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