Indonesia, Vietnam lead travel searches as Asia reopens

During pandemic, the Asia Pacific region imposed some of the most restrictive travel curbs in the world.

Now, with many countries opening up for the first time in two years, travel intent has sharply risen.

Online searches for hotels and flights to the region have recorded surging growth according to data from digital marketing platform Sojern.

It has identified signs of strong demand for immediate travel to the region, especially from Europe, Middle East and Africa.

The APAC destinations most attractive are Indonesia, Vietnam and New Zealand.

Indonesia is fuelled by interest in top destination Bali.

The other countries in the region making up the top 10 international hotel bookings are Philippines, Singapore, Australia, Thailand, Malaysia, Japan and India.

Based on the past 30 days, Sojern says international flight searches to South Korea are up 157.1% and Singapore up 138.5%.

Countries with more conservative restrictions such as Japan have seen slower search growth during this period.

Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions.

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