Innovative programs boost Vancouver port’s popularity
The Port of Vancouver ended its Alaska season with high marks from users but a decrease in passengers.
There were 910,300 passengers on 272 vessels this season, according to the Vancouver Port Authority, which was a 2% decrease over 2004.
At the same time, however, visitors gave the port a 4.7 rating out of 5 points.
The rating came in part because of some innovative programs. One of them was the US Direct program, which enables passengers arriving at Vancouver to transfer directly to a same-day departing cruise ship. An expedited immigration and customs clearance process makes that possible.
The US direct program also works in reserve.
Port officials say the program is critical because 80% of the passengers passing through are Americans.
To increase their numbers, authority officials are adding pre and post-cruise packages that could lead to longer stays in Vancouver.
Said Stephen Pearce, vice president, Leisure Travel and Destination Management of Tourism for Vancouver:
“Making consumers aware of the tremendous value offered by Vancouver before they make a booking decision allows us to influence their decision to include the city in their travel plans.”
Port officials are also partnering with other Canadian ports.
The Port of Vancouver is Canada’s largest port.
Report by David Wilkening
David
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