Internet use in UK higher than in France or Germany
WTM 2004 Special: Brits are more likely to use the Internet to book travel than the French or Germans.
According to the European Travel Monitor, which conducted 150,000 interviews in the top ten European countries, some 53 per cent of Brits are likely to book on the Internet, compared with 33 per cent in France and 28 per cent in Germany.
Although the Germans are least likely to book online, they are the most frequent bookers of accommodation online, compared with France and the UK. Meanwhile, the French are more likely to book complete package tours on the Internet than Germans or Brits.
The findings, unveiled in World Travel Market’s Global Travel Report 2004-05, revealed 45 per cent of pre-booked trips by Europeans went through travel agents, 30 per cent went through the Internet and 25 per cent by other channels.
Of the 30 per cent who used the Internet, 40 per cent booked airline tickets, 35 per cent accommodation and 25 per cent other travel add-ons.
Throughout Europe, online bookings increased by 39 per cent in the first eight months of 2004.
Report by Jeremy Skidmore
Ginny McGrath
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