Intrepid promotion brings jump in sales
Intrepid is reporting a 42% rise in year-on-year sales for the EMEA region following its 20% discount campaign earlier this month.
The promotion, which ran from January 1 – 9, has helped make January already the company’s second biggest sales month of all time.
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Marketing director Tom Smith said: "It’s great to see such fantastic numbers so early into the year.
"As a team, we worked hard to ensure that customers were aware of our 20% saving offer and in turn managed to book thousands of holidays for customers across the region.
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"I also want to extend our thanks to agents who have done a terrific job of promoting our sales period and contributing to making this our most successful January sale to date."
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Intrepid is now running a £1 deposit offer, allowing customers to reserve their spot on a trip for just £1. Agents have until February 16 2018 to confirm bookings.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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