Ireland Gets Greener – Launches First EcoTourism Handbook

Left to right Hilary Finlay, Irelands Blue Book; Mary Mulvey -Greenbox; Paul Keeley -Director Product & Marketing Failte Ireland; Catherine Mack

Fáilte Ireland and Greenbox, today published Ireland’s first Ecotourism Handbook with support funding from Border Action. The ‘Ecotourism Handbook for Ireland’ is aimed at people working in tourism and is a concise guide to help tourism businesses operate in a green environment.

The Ecotourism Handbook for Ireland will be distributed to over 3,000 tourism businesses by Fáilte Ireland over the next few months and at ecotourism awareness seminars, as a sign of its commitment to helping change the face of Irish tourism.

Speaking at the launch, Paul Keeley, Director of Business Development and Investment at Fáilte Ireland said – “An environmental approach to tourism is not only an ethical choice but also a business necessity. As a nation, we sell ourselves as a “green” country. Visitor expectations of unspoilt landscapes and a green environment are part of the attraction that lures many to our shores. However, it is not just a matter of image. An environmental approach has the potential to yield cost-savings for tourism businesses – an important consideration given the challenges we face in the year ahead.”

The ‘Ecotourism Handbook for Ireland’ provides a wealth of detail including information on the ecotourism market, how to certify a green business, how to find ‘green’ funding, and how to market your ecotourism business.

Mary Mulvey, CEO of Greenbox said “I truly believe to create a strong ecotourism product will only come about through education and training at all levels of the industry from government, trade and industry partners in tourism to host communities, media and the consumers of tourism .Ireland has the potential to develop a quality ecotourism experience and this book will be a big help for any business where to get started.”

The need for an Ecotourism Handbook for Ireland arose out of the success of the Greenbox, Ireland’s first ecotourism destination.

Martina Bromley, General Manager Fáilte Ireland North West, said – “The success of the Greenbox Ecotourism Destination in the North-West has demonstrated to other tourism destinations of the potential that exists in the ecotourism market for Ireland.

“The handbook draws heavily on the experience of ecotourism providers in the North-West and will provide practical assistance to tourism businesses throughout Ireland in making the transition to ecotourism so that they too can tap into this emerging and growing market”.

Green Travel Writer and author of the handbook, Catherine Mack said “Sometimes I think that people working in tourism are afraid of the ‘eco’ word. There is a lot of confusion out there about what it means to be ethical, green, sustainable, eco, or responsible, call it what you will. People think it’s going to cost more, alienate their clientele, or put them in some sort of ‘green’ box. In writing this book, I hope to take away some of this fear, and show that it is the only way to move forward in tourism.”

The Ecotourism Handbook for Ireland be available online with other sustainability material at

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