It’s never been a better time to switch clients onto long haul
Travelmole guest comment by Travel 2 Travel 4 marketing director Alasdair Farrimond
I certainly don’t like to think of myself as a grumpy old man, but even I have to admit I sometimes find myself saying ‘the world’s gone mad…’
I did it again when reading the newspaper coverage of research released by the Post Office. Yes folks, it’s now officially cheaper for a family to holiday in the US than in France.
It really does seem hard to believe that flying for ten hours to a top-spec hotel, hiring a swish air-conditioned car for a road trip, tucking in to great (large) meals, and visiting some of the world’s top attractions can all be done for less stateside than across the Channel. Amazing!
The reason, of course, is all to do with the rising value of the euro against the pound, and the continuing slump of the US dollar.
Agents needn’t be an expert in economics to make the most of the opportunities that present themselves now, even if clients don’t fancy America for their holiday.
The dollar isn’t the only currency that has lost value against the pound in recent months. Destinations as diverse as South Africa, Namibia, Botswana, Bali, Argentina and Vietnam can all be enjoyed cheaper this year than last.
Switching clients away from short-haul stalwarts such as Spain, Portugal and Italy isn’t always an easy task; they are not traditional favourites for nothing.
But has there ever been a better time for consultants to put in an extra bit of effort and suggest the possibility of a long-haul break?
While they’ll thank you for the better value they’ll get for their holiday pound, it could also mean extra commission in your pocket too. Seems like a fair exchange to me.
Phil Davies
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