ITC hotels world greenest claim
All ITC luxury hotels are now LEED® Platinum rated
All luxury hotels of India's, ITC Hotels, have been accorded the highest rating: LEED Platinum (Leadership in Energy and Environmental Design) making it the ‘greenest luxury hotel chain in the world’.
In addition to the wide spectrum of environment friendly measures that ITC Hotels implement, the ITC group’s carbon positive, water positive and solid waste recycling positive status ensures that a guest’s stay at any of its luxury hotels contributes to a lower carbon footprint.
ITC Hotels’ commitment to Responsible Luxury has given it the unique distinction of being the greenest luxury hospitality chain in the world. Today, all ‘ITC Hotels’- are rated LEED Platinum by the U.S. Green Building Council (USGBC), for their commitment to perform to the highest standards of energy, water and waste efficiency and continuing to provide inspiration to the Green Building movement in India.
Commenting on the distinction, Nakul Anand, Executive Director, ITC Ltd. said, “This coveted feat uniquely positions ITC as the first hotel chain in the world to have all its premium luxury hotels accorded the highest rating: LEED Platinum by USGBC. It exemplifies the credo of ‘Responsible Luxury’ adopted by ITC’s Hotels Division – delivering globally benchmarked quality, services and luxury in the greenest possible manner.”
“The LEED Platinum rating demonstrates tremendous green building leadership”, said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. “The urgency of USGBC’s mission has challenged the industry to move faster and reach further than ever before, and the certified ITC Hotels serve as a prime example with just how much we can accomplish.”
At the heart of Responsible Luxury is product design in the form of green buildings that are energy efficient, use renewable energy, conserve and recycle water while taking concrete steps to preserve the eco-system around them. ITC Hotels have innovated in the use of materials that utilise renewable sources and are biodegradable or conserve scarce environmental resources. Some hotels have also innovated on their offerings in food and beverages to optimise customer satisfaction while achieving a lower carbon footprint.
Today, ITC Hotels is India’s most profitable chain with offerings under four brands in over 80 locations.
Valere Tjolle: Valere is editor of the Sustainable Tourism Report Suite 2011 Special Offers HERE
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