Japan back in the MICE business
Japanese MICE exhibitors are returning to IT&CMA and CTW Asia-Pacific with the largest delegation from the country since 2010.
Comprising of convention visitors bureaus (CVBs), destination management companies (DMCs), corporate companies and hospitality chains, the Japan cluster includes Fukuoka Convention & Visitors Bureau, Sapporo Convention Bureau, DMC Sapporo Co. Ltd, Pripress Centre and Fujita Kanko Hotels and Resorts.
All are new to the event with the exception of Sapporo Convention Bureau that last exhibited three years ago.
Organisers say factors such as motivation to further promote its MICE sector thanks to a falling yen currency and recovery from the aftermath of past catastrophies, have spurred optimism in the Japanese market with MICE players eager to reach out to both regional and international buyers.
Many are also taking advantage of the specified "Thai Year" initiative to promote various projects and events taking place between Japan and Thailand.
One such thrust is the recent visa waiver regulation that allows Thai visitors to visit Japan without a visa, thereby boosting tourism opportunities between both countries.
Thai Airways International is increasing accessibility from Japan, with recently-launched special fares and new flights to Sapporo. The carrier is also looking at the possibility of serving Hiroshima and Sendai.
"We are confident that more local and international buyers will pick Japan as their choice destination." said Ooi Peng Ee, general manager of TTG Events, a business group of TTG Asia Media.
Buyers can register by August 23, with limited hosting places still available.
IT&CMA and CTW Asia-Pacific 2013 will take place in Bangkok from October 1-3.
Ian Jarrett
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