Jetstar group opts for multi-channel strategy
SYDNEY – The Jetstar group of airlines, including Singapore-based Jetstar Asia and Valuair, and Vietnam-based Jetstar Pacific, has signed a new distribution agreement with Sabre Travel Network, widening its global distribution reach and providing more opportunities to generate revenue.
For the first time, Sabre Connected travel agents can now access published fares content and booking capabilities for all Jetstar airlines.
Through the Sabre Global Distribution System (GDS), travel agents will have access to inventory availability, and pricing, carrier specific display, interline and codeshare sales, interline e-ticketing, and confirmation of bookings.
Access to these capabilities through the Sabre GDS will streamline the shopping and booking process for agencies and corporate travellers using a corporate booking tool powered by Sabre.
Australia-based Jetstar Airways, which already had an existing distribution agreement with Sabre, has upgraded its connectivity level for enhanced functionality with Sabre.
“Jetstar’s decision to distribute via the Sabre GDS validates our belief that value-focused carriers benefit from a multi-channel strategy and that with international expansion, travel agencies are even more valuable to airlines,†said Hans Belle, vice president Asia Pacific, Sabre Travel Network.
Ian Jarrett
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