Luxury travel brand Journese is set to disappear in a brand shakeup by Pleasant Holidays.
It will see the Journese brand phased out while two new brands will launch.
Within the new A | T Collective holding company, Pleasant Holidays will continue trading as the flagship brand.
It will be joined by Member First, exclusively supplying AAA Travel.
The second new entity is Evoke | Inspire, offering handcrafted trips which will be be invitation only access for luxury travel advisors.
The new brand will sell an ‘exclusive portfolio of the most coveted hotels, private villas, yachts, jets and rail journeys’
Pleasant Activities will continue trading with its usual product offerings of tours, activities, ground transfers and hotel concierge services.
Journese will continue trading as a standalone brand until March 31, 2026.
