Kelkoo apologises over survey inaccuracies
Kelkoo has issued an apology after complaints from BAA about a survey comparing prices between high street stores, online retailers and airport tax free shops.
It said following enquiries by BAA, a review was carried out of the independent report commissioned by Kelkoo from the Centre for Retail Research (CRR).
“It has come to light during the course of this review that certain data from the CRR report in relation to the value of tax free discounts available at London Heathrow was inaccurate,” said the statement.
“Kelkoo had no way of knowing of these inaccuracies at the time when the press release was published, and relied on the report in good faith.
“However, Kelkoo accepts that as a direct result of this, its press release contained inaccurate statements and those statements are now withdrawn. Kelkoo has apologised to BAA, the owners of Heathrow.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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