Kerala tour operators form new association
Sunday, 15 Feb, 2016
0
A group of tour operators in Kerala have joined together to form a new trade consortium called the Association of Tourism Trade Organisations India.
It aims to rebrand Kerala State as a new destination and is backed by the Kerala tourism ministry.
A series of tour packages for foreign tourists have been launched and the ultimate goal is to offer up to 500 different packages.
"It is for the first time in India that tour operators are gathering under one umbrella for joint promotion of a package," said Kerala tourism minister A P Anilkumar.
"The public-private partnership in our state’s tourism sector has been demonstrating to the world the huge benefits in working together. The new alliance of tour operators in Kerala is yet another example of the commitment to promote tourism."
The main highlight is the ‘Navaratana Experiessential Holidays’ package, a nine-day trip including village visits with local community interactions and sustainable tourism activities.
Activities such as bullock cart rides and interactive food tours are planned during the nine days.
"Coming out of the comforts of the hotel room and car and taking a plunge into Kerala life is the motto of the new packages," added Kerala tourism secretary Jyothilal.
Other themed tours and activities will be promoted including a series of packages aimed at the domestic market.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025