Kissimmee sticks with Cellet
Kissimmee Convention & Visitors Bureau has enlisted the help of Cellet Travel Services to spearhead a three-year marketing campaign for travel trade and consumers in the UK and Ireland.
Cellet Travel Services MD Yolanda Fletcher said: "Cellet will develop and implement a multi-component consumer leisure campaign to build the profile of Kissimmee in the minds of UK consumers incorporating hotel and attractions partners to enhance the offering.
"We will underpin this with a comprehensive PR programme that supports the campaign."
The agency will also build on relationships with UK tour operators selling Kissimmee, deliver sales and re-enforce brand values.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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