Lake Wanaka targets Aussie travellers
A major campaign has been launch to encourage more Australians to tour New Zealand’s South Island during the summer months.
Working with Tourism New Zealand, Lake Wanaka Tourism is delivering the programme alongside Destination Queenstown, Tourism Dunedin, Christchurch & Canterbury Tourism and Christchurch International Airport.
James Helmore, Lake Wanaka Tourism general manager, said Lake Wanaka’s position in the heart of the Southern Lakes region meant it was surrounded by some of the country’s most scenic touring routes.
“Not only is the drive to get here from the other regions among the most iconic in New Zealand but there are also a number of excellent day drives that visitors can enjoy out of Lake Wanaka.
The country’s highest highway over the Crown Range links the Wanaka and Queenstown basins and the 150km loop also takes in the vineyards of Gibbston Valley and the orchards of Cromwell.
The campaign is aimed at three target markets; 18 to 29-year-olds, families, and the 55+ market.
It will be delivered across a variety of media channels including print, outdoor, online and PR over a three-month period.
There is a dedicated campaign page on newzealand.com with a map of the South Island highlighting potential routes.
Visitors will be able to find information on each individual route, with links to individual operator listings, existing articles and operator deals.
For further information, visit www.lakewanaka.co.nz.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025