Le Cuir – The Essence Of Premium Air Travel
Virgin Atlantic continues its ‘Get Used To Feeling Posh’ campaign by extending their ‘poshness’ beyond the realms of air travel and releasing the scent of their Premium Economy cabin.
Le Cuir is a leather inspired fragrance that encapsulates the luxurious scent of Virgin Atlantics plush leather Premium Economy seat, with a pitch of 38†(equivalent to some airline’s business class), and the only leather seat in its class currently flying.
Packaged in an elegant white bottle, the smoky leather aroma invigorates feelings of comfort and style and is the aromatic equivalent to the relaxed feeling of sinking into a posh leather seat.
“We’ve taken the rich leather scent from our Premium Economy cabin and created an unparalleled luxury fragrance for an intense posh sensation that will evoke the blissful travel experience of Virgin Atlantic Premium Economy,†said Virgin Atlantic spokesperson Nick Larkworthy.
A pioneer of posh, Virgin Atlantic was the first airline to introduce Premium Economy in 1992. Since then, it has won many awards including the ‘Best Premium Economy’ award at the business traveller awards in 2007.
The award winning cabin also features priority check in, boarding and baggage reclaim plus other luxuries including dedicated cabin crew and washrooms. Virgin Atlantic Premium Economy is a lot more posh for a little more dosh!
Visit www.getusedtofeelingposh.com.au for more information on Virgin Atlantic Premium Economy.
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