Lipman to call for new tourism and climate change pact at masterclass

Professor Geoffrey Lipman to call for a revitalised tourism attitude to climate change, tourism and sustainability

Professor Geoffrey Lipman, currently president of the International Coalition of Tourism Partners, director of Greenearth.travel and formerly (amongst others) President, WTTC; Executive Director, IATA; Assistant Secretary-General, UNWTO, and now: Chief Disruptive Architect at GreenEarth – is to call for a global new tourism and climate change conference at the masterclass.

Professor Lipman will join Keralan tour operator and social entrepreneur Gopinath Parayil, Climate Change and tourism guru Paul Peeters and Thomas Cook Sustainable Destination supremo Jo Hendricx.

The event will be held on 14th March at leading travel PR and marketing company Four bgb in central London.

Said Valere Tjolle " I am really pleased that Professor Lipman is joining us, to put us all in the picture and to make this call – in my view there is no-one in the world who is better experienced or more capable to lead a discussion on the future of sustainable tourism."

"With climate change already affecting tourism dramatically – climate change and sustainability is the key critical issue. I am also particularly gratified that the masterclass is to be held at Four bgb where Managing Director Debbie Hindle has been committed to sustainable tourism over many years and is a special advisor to the Travel Foundation."

Well known to many as an indefatigable global campaigner for responsible tourism, Gopinath Parayil is a local Keralan tour operator (The Blue Yonder) who wears many hats, but is passionately engaged with making destinations socially, environmentally, culturally and economically sustainable.

Paul Peeters is associate professor of sustainable transport and tourism at the Centre for Sustainable Tourism and Transport, NHTV Breda University of Applied Sciences in the Netherlands. He specializes in the impacts of tourism on the environment in general and climate change in particular and is an active member of ICAO CAEP WG3 that establishes a carbon dioxide emissions standard for civil aircraft.

Jo Hendrickx is Thomas Cook’s sustainable destination manager and has an enormous experience knowledge and understanding of destinations all over the world. Her latest success – ‘The Local Label’ SEE STORY HERE Whether you are a small, medium or large destination you will benefit from the joined-up GREEN thinking that this masterclass will provide

Discussions will include:

• Green tourism futures
• Making the most of your destination climate credentials
• Marketing & new green markets & new methods
• Green food and drink as sustainable and profitable initiatives
• How to get the advantages of being a GREEN destination

The masterclass format is short informative presentations by specialists followed by discussion – Chatham House rules (reporting of subjects but no reporting of names!)

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and post event information.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The current package cost includes full information pack, networking luncheon and supper: £500 per attendee – currently there is a special price of £250

BOOK A SEAT AT THE SPECIAL PRICE HERE

There are also a few tourism masters students seats available for £150 each (you need to email [email protected] to claim a masters seat)

Sustainable Tourism Masterclasses have been held for the last six years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.

Sustainable Tourism Report Suite 2013/4 supporters are:  ABTA – The Travel Association, Discover Ltd., Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel

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