London and New York link to boost travel
Wednesday, 16 Sep, 2009
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A two-year tourism agreement between New York City and London has been agreed to boost travel between the two cities.
Each city will provide each other with outdoor media advertising space.
New York City will exchange 71 bus shelters with London that will run in New York City for four weeks a year.
In return, London will exchange 250 posters for four weeks on the London Underground system twice per year.
The yearly value of each city’s media is $178,500. The agreement will be a two year deal – $357,000 to London and $357,000 back to NYC from London.
NYC & Company and Visit London have agreed to share best practices to help boost tourism, and to assist each other with at least one publicity event in their respective cities.
New York mayor Michael Bloomberg and London mayor Boris Johnson unveiled the initiative.
Bloomberg said: “Now more than ever – as we work to limit the effects of the ongoing global financial downturn – it is important to find new ways to grow a diverse array of economic sectors, and tourism is among the most
important for New York City.
important for New York City.
“New York City and London – both significant sources of overseas travel for each market – can learn a great deal from one other and we will work together to highlight each other’s strengths and remain leading global cities."
UKinbound chief executive Mary Rance welcomed the campaign.
“UKinbound applauds the Mayor’s support for tourism and his recognition of its potential for assisting economic recovery, which Government is yet to embrace," she said.
"The US is an incredibly important inbound market and overseas marketing of UK destinations is more important than ever. It is important that London is able to invest in promoting to our main inbound markets, while also highlighting the fantastic value still on offer in the UK for visitors from the US and other markets, because of the strength of the dollar.”
Phil Davies
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