Lonely Planet invests in action sports media company
Travel publisher Lonely Planet has taken a strategic stake in action sports media company Teton Gravity Research.
Founded in 1996, Jackson Hole, Wyoming based Teton Gravity has produced award winning action sports films and TV series.
"TGR’s resources provide a fantastic expansion of our rapidly growing efforts in video and our digital ecosystem," adds Daniel Houghton, Lonely Planet CEO.
"Synergies between adventure travel and high-end media content will expand the reach of both the Lonely Planet and TGR brands."
Houghton said the deal will help Lonely Planet expand its reach in digital and video travel publishing.
TGR has produced many adventure films in ski, snowboard, cycling, and surfing.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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