Love Island boosts easyJet Holidays’ bookings
EasyJet Holidays has seen bookings to Majorca increase 20% following the airing of Love Island, ITV2’s biggest ever show.
The operator said bookings were up by a fifth compared with the period before the hit TV show was aired.
It said searches for Majorca on its website were also up 18%.
General manager Mandy Round said: "After a long summer of Love Island fever we’ve seen a significant rise in bookings from those who want to get a slice of the love islander experience.
"Whilst we have lots of customers who are already loyal to this lively destination, the trends we can see show that a rise in travellers to Majorca can be attributed to the popularity of the show, from those wishing to follow in the footsteps of winners Dani, Jack and co."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 