Lowcostholidays will launch a TV-led brand campaign on Boxing Day.
The campaign will run throughout January and February as part of plans to reposition the lowcostholidays brand across Europe, as the company continues to expand internationally.
Chief marketing officer Alex Gisbert, said:"There are two key factors driving our strategy.
"Firstly digital marketing is becoming less cost effective. We have to spend the same money to drive less volume as a result of the rising cost of generating traffic, so we need to move towards more direct traffic.
"Secondly as we enter our 10th year, there is a real need for us to invest in our brand in all markets in order to achieve greater reach and consistency, increasing both awareness and consideration of lowcostholidays."
