Loyalty upgraded: Hilton Honors introduces faster path to elite status

Wednesday, 19 Nov, 2025 0

Hilton announced changes to the Hilton Honors loyalty program. From next January, Hilton will introduce its most elite tier yet. Diamond Reserve brings new elevated benefits, including a Confirmable Upgrade Reward that can be instantly redeemed at the time of booking. It also guarantees 4 p.m. late checkout, and exclusive customer service support.

What’s more, Hilton Honors Gold status will become the most valuable mid-tier status, with members still enjoying all the current benefits of Gold status, including space-available room upgrades and on-property Food & Beverage credits, while achieving this status even faster. Diamond status will also become more quickly attainable while keeping benefits that members appreciate the most.

Less nights to access premium status

Members have told us they are looking for more personal recognition and meaningful rewards throughout their travel journey. Today we usher in the next chapter for Hilton Honors. We deliver on what matters most to our members: making loyalty both more accessible and more rewarding, in more places around the world,” said Chris Nassetta, president and chief executive officer, Hilton.

At a time when many loyalty programs feel increasingly interchangeable, we’re strengthening Hilton Honors for every member. It includes our superior upgrade benefits for our elite members. But also to more ways to dream, stay, earn and redeem Points across our portfolio of over 9,000 hotels.

In 2026, earning elite status with Hilton will be even more achievable, opening the door for more travelers to enjoy the recognition, perks and flexibility of Hilton Honors. Among the highlights:

  • Members will earn Gold status with only 25 nights per year, down from the current 40-night requirement.
  • With Gold status, members will continue to enjoy the same benefits, like early confirmation of space-available room upgrades, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region) and 80 percent more Points.
  • Members will earn Diamond status faster as well, needing only 50 nights instead of the current 60 nights. Diamond members will continue to enjoy the same benefits, including early confirmation of space-available room upgrades, a Daily Food & Beverage Credit or continental breakfast (varies by brand and region), executive lounge access, 48-hour room guarantee and 100 percent more Points.
  • With these changes, Hilton has reduced the requirements whether through nights, stays or eligible spend to reach Gold and Diamond tiers, beginning next year.

Unlocking the best of Hilton Honors

As the new pinnacle of Hilton Honors tiers, Diamond Reserve is an entirely new level of recognition. It is designed for Hilton’s most loyal travelers. Achieved by those who qualify with 80 nights AND $18,000 in USD annual Eligible Spend, this all-new premium tier represents Hilton’s most exclusive expression of loyalty yet.

Loyalty is not something we take lightly. We’ve spent years listening to our members. Diamond Reserve was created to recognize and reward those who entrust their travel to Hilton,” said Mark Weinstein, chief marketing officer and head of luxury brands, Hilton. “We know that enhancing the stay experience is the foundational building block to driving loyalty. It is why we have thoughtfully designed a suite of ultra-premium benefits intended to make staying with Hilton even better.



Related News Stories:  Hilton - TravelMole     Singapore Airlines announces changes to its loyalty programme ...     Luxembourg almost without rail services over the summer     SunExpress launches Golf Club Programme     Croatia to be careful about prices evolution in the hospitality sector     Alaska Airlines selects Starlink for inflight Wi-Fi     APT & Travelmarvel marks christening of MS Estrela in Porto     Marriott - TravelMole     Newswires - TravelMole     Partner News - TravelMole    



 

profileimage

newadmin



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...