The partnership marks a significant milestone for Influence Society as it expands its footprint in Latin America’s luxury hospitality sector.
Located just over one hour from Guayaquil in the lush inland valleys of Ecuador‘s Guayas province, Hacienda La Danesa is recognized for its blend of discreet luxury, authentic farm experiences, and sustainability-driven hospitality.
Blending luxury, authenticity and sustainability
The family-owned working hacienda spans roughly 500 hectares and offers curated guest experiences ranging from cacao plantation tours and horseback riding to farm-to-table dining and bespoke excursions. As part of its long-term environmental commitment, more than 250 hectares of the property are currently being rewilded, helping restore native wildlife including sloths, ocelots, and deer.
Guests staying at the hacienda directly contribute to supporting this conservation effort, reinforcing the property’s focus on meaningful and environmentally conscious travel.
“Hospitality brands today need more than just visibility online. They need a digital presence that reflects the emotional value of the guest experience,” said Sébastien Felix, Founder & CEO of Influence Society. “Hacienda La Danesa is one of Ecuador’s most distinctive destinations. Our role is to ensure its online ecosystem conveys the authenticity, exclusivity, and craftsmanship guests discover on property.”
Hacienda La Danesa offers five unique eco-lodges and two private residences, each designed in harmony with the surrounding landscape. The culinary experience at restaurant Helge is built around ingredients grown on the estate or sourced from local producers sharing the same values.
“Our vision for Hacienda La Danesa has always been about creating genuine connections between travelers, nature, and Ecuadorian culture,” stated Niels Olsen, owner of Hacienda La Danesa. “This land has been shaped for decades with patience and intention, and for us, sharing it with the world means ensuring the right people find it, through a story told with the same care we put into every corner of the hacienda.”
Founded as a working family hacienda, Hacienda La Danesa has evolved into one of Ecuador’s best-known luxury countryside retreats while maintaining its agricultural roots and intimate hospitality approach. Owned and operated by the Olsen Peet family for four generations, the property offers a highly personalized hospitality experience centered around sustainability, farm-to-table gastronomy, and immersive outdoor activities.
With this new partnership, the hacienda takes a deliberate step toward broader international visibility, bringing the same intention that shapes every guest experience on the land to its presence in the digital world.
