Luxury is still alive at ALTM
SHANGHAI – Asia Luxury Travel Market (ALTM) is expecting strong attendance at this year’s event, which links select travel buyers from the Asia Pacific region with the world’s most sought after destinations, ultra-luxurious accommodation, elite transportation and unique travel experiences.
Organisers Reed Travel Exhibitions said exhibitors were finding the show more relevant than ever in the current economic climate and not just because of the pressure to make their marketing efforts more effective.
“The event is a proven platform to showcase our product to a highly targeted audience,†said Steve Odell, senior vice president, Silversea Cruises.
“With the difficult economic climate it’s even more important to be highly visible, especially as the Asian markets are proving more resilient than others around the world,” he added.
ALTM, now in its third year, is being held at the Shanghai Exhibition Centre from June 15-18.
“It’s not all glitz but serious business connections have been initiated and developed in the last two years since ALTM started in this region,†said Crystal Seah, director marketing communications, COMO Hotels and Resorts.
“In this day of global economic challenges, we have to be even more strategic in our sales efforts and marketing resources, that is why COMO Hotels and Resorts have opted to return and make this event work harder for us in securing successful partnerships.â€
PATA’S Travel Monitor quantifies Asia as a region that accounts for half of the USD80 billion luxury travel industry and is home to over 2.3 millions individuals with a net worth of over US$1million.
MasterCard Insights for Asia Pacific suggest the demand for luxury travel and leisure will continue to make up a large proportion of consumers spending between 2006 and 2016, beaten only by the clothing and personal accessories category.
ALTM is the sister event of the International Luxury Travel Market (ILTM) held annually in Cannes, France, now entering its eighth year.
For more information visit the ALTM website www.altm.com.cn
Ian Jarrett
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