Luxury Scandinavian operator debuts in the UK
Upmarket Scandinavian operator Select Travel is to launch in the UK in mid-January under the brand name Select Collection.
The company will be based in London’s exclusive Mayfair and target wealthy customers who frequent the area and wish to have a tailor-made beach holiday.
Select is taking the gamble of investing in South Audley Street premises, despite the increasing trend for people to buy over the phone or via the internet.
“I feel in the UK there is a need for a luxury consulting service that people can trust as much as their hairdresser or masseur – a counterpoint to the internet and call centres,” said founder and chief executive Leija Graf.
Jeremy Skidmore
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism