Luxury Title Test Story #4
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CHICAGO (AP) — Getting stranded at an airport once meant enduring hours of boredom in a kind of travel purgatory with nothing to eat but fast food. These days, it can seem more like passing through the gates of Shangri-la to find spas, yoga studios, luxury shopping and restaurant menus crafted bycelebrity chefs in terminals with calming, sleek design.
Stung by airline bankruptcies and mergers, more U.S. airports are hunting for alternative revenue streams by hiring top design firms to transform once chaotic and dreary way stations into places of Zen-like tranquility and luxury where people actually want to get stuck — and spend money. As the holiday travel season is in full gear, airports are putting what one designer calls "terminal bliss" on display in hopes of drawing in higher passenger numbers and revenue.
"It’s classy, it’s very classy. … It makes you feel good about the layover," said Marty Rapp, 70, who was getting rosy cheeked last week with the help of a large glass of merlot under ice-crystal chandeliers at Chicago-O’Hare’s Ice Bar, whose white and softly reflective decor gives the feeling of being secluded in an igloo — where everyone is drinking and merry.
Stephen Milton
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