Mabrian launches AI tool for tourism management
Global travel intelligence platform Mabrian has boosted its analytical capabilities with the launch of a Generative AI powered tool designed for tourism management productivity.
Called AILA, it works as a virtual assistant, and is trained to interpret large volumes of verified and up-to-date tourism data (Big Data).
It can collate data for custom insights to enable more efficient decision-making.
It says AILA is the first Gen AI tool in tourism designed with a business-to-business perspective.
It can respond in real time, to questions and requests (prompts) related to tourism trends, using as source Mabrian’s verified, and updated travel intelligence database.
AILA has been deployed in the seven types of data modules available in Mabrian platform (Air Capacity, Traveller’s Behaviour and Sentiment, Accommodation, Spending, Telecommunications, Mobile Data, and Sustainability).
One of AILA’s main features is its ability to customise and frame requests and prompts based on the specific needs of each user.
Mabrian says AILA is designed to structure, analyse, interpret, and propose potential courses of action in real time.
Interaction with AILA occurs through natural language, in any language, making it accessible and easy to use for professionals from diverse fields.
The initial version of AILA functions as an assistant, simplifying data interpretation and analysis.
Mabrian is already developing successive versions to evolve the tool into an advanced agent capable of analysing and interrelating multiple data layers.
“Until now, Gen AI developments in tourism have primarily focused on improving the end-customer experience,” says Santi Camps, CEO and founder of Mabrian.
“AILA represents a paradigm shift. By adapting this powerful technology to a proven data ecosystem like Mabrian’s, we exponentially increase the capabilities and efficiency of decision-makers in destinations and tourism companies.”
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