Major internet bookers losing share
While internet bookings continue to rise, the major players Expedia, Travelocity and Orbitz are all losing market share. That’s the conclusion of a new Hitwise Industry Report that said the major companies are losing market share to smaller providers such as Trip Advisor, Cheap Tickets and Hotwire. The demographic makeup of visitors in the travel category is dominated by females (58.3%), over 35 years of age (69.9%), with household earnings over $75,000 a year (41%). Hitwise also found over 31% of all visits to sites in the travel category are referred from other travel related sites. In addition, of all successful search terms that resulted in visitors to the travel category, 16 of the top 30 terms were brand-related.
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism