Make a splash not a plop campaign launched
ABTA has joined forces with Huggies for a ‘Make a splash not a plop’ hygiene campaign to wear swimming nappies.
In the UK, around 3,000 swimming pools are temporarily forced to close every year for cleaning due to babies using inadequate swim nappies.
ABTA will be offering its members an exclusive money-off coupon for Huggies Little Swimmers as part of the Swim Savvy campaign, for them to share with families booking a holiday.
Huggies swim nappies are the only ones recommended by the Swimming Teachers Association.
Nikki White, head of destinations and sustainability, ABTA said: ‘Swimming pool closures cause disruption for holidaymakers and travel companies alike. It’s important that parents are aware of how to have fun in the pool with their babies without any accidents."
Diane
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools