Makeover for Jersey tourism
As part of new branding campaign, Jersey Tourism has reconstructed its web site, www.jersey.com, to provide a navigable content rich site with virtual tours, bookability and special interests.
The content behind the site has been restructured (as XML-wrapped components) to enable Jersey Tourism to re-use it in speciality and B2B sites; or to embed and distribute via channel partners and affiliates. A purpose-built content management system has also been incorporated, utilising E-Live Update software to enable the site to be up-dated regularly.
Jersey Tourism intends to continuously develop and refine the site and make it the backbone of its communications strategy and welcomes comments and feedback. It also plans to make the site much more interactive and involve a broader community in the development of its content.
Elizabeth Jeffreys, Jersey Tourism’s Chief Executive, said: “The web provides much more than another communication medium. This makeover represents just another step on a journey into the new exciting world of e-business.”
“Over the next year, we plan to build a web-based infrastructure that will link all participants involved in tourism in Jersey. It’s all about giving our customers excellent service across a wide range of channels and touch points, and the web makes that possible”.
The makeover project was conceived and managed by DestiCorp Limited, the e-business consultancy focusing on travel and tourism. Commenting on the Jersey Tourism project, Anna Pollock, DestiCorp CEO said: “The site potentially introduces a new genre of destination web sites. Optional ‘journey pages’ represent a first step towards ‘personalisation’ – and on every page there is a ‘make it happen’ button, enabling browsers to identify their preferences at the outset so that only relevant content is presented.”
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season