Mango, Spain Tourism in joint promotion
Spain Tourism Institute (Turespaña) and Spanish retail fashion outlet Mango have teamed up for a joint promotion campaign in Asia.
The campaign slogan “Mango: 100% Spain Inspired†will encourage consumers to recognize Mango as a Spanish brand and to promote Spain as a tourist destination.
This promotion will run throughout November in selected Mango stores in Singapore (in Isetan Scotts Road and Takashimaya), Beijing, Shanghai, Delhi and Manila.
Activities within the stores includes the distribution of a limited edition Mango-I Need Spain t-shirt and a special booklet on Spain with every $80 worth of Mango merchandise purchased.
Every customer in Mango will also stand a chance to win a 7-day trip to Barcelona with €200 worth of Mango vouchers.
Ten second-prize winners will receive Mango vouchers worth S$200.
This marks the first time Mango and Turespaña have worked together on a promotion.
Enrique Ruiz de Lera, marketing director at Turespaña, said the alliance matches perfectly with Spain’s positioning strategy in the Asian market and that both brands have their distinctive global characters but still share the Spanish lifestyle as a main attribute.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025