Marina Bay Sands unveils new brand vision
Singapore’s Marina Bay Sands has unveiled a new brand design as part of its S$1.75 billion reinvestment programme.
It has completed the exclusive Paiza Collection across all three hotel towers.
The Paiza Collection features mostly suites and is manned by Singapore’s largest butler team.
To support this, the new brand vision ‘Above Beyond’ has rolled out.
“This forward-looking vision is designed to reshape the tourism landscape of Singapore. It has become one of the most successful integrated resorts in the world,” said Paul Town, Marina Bay Sands’ Chief Operating Officer.
“We are now at the next stage of development with our ambitious transformation that is pushing the boundaries of luxury hospitality.”
First announced in 2022, Marina Bay Sands’ transformation has been undertaken in phases, starting with new hotel rooms and suites across the three towers, as well as premium dining and new lifestyle amenities.
The transformation will also include the Sands SkyPark, lobby and wellness facilities.
The Paiza Collection is made up of premium rooms and suites on the top floors
It houses the most luxurious accommodation including the Chairman, Presidential, Skyline and Horizon Suites.
Guests arrive via a discreet lobby with private lifts and are escorted to their suite by a personal butler.
To date, around 1,540 new rooms, including 635 suites, have been completed, and all rooms from the original design have been retired from inventory.
Refurbishment works are now focused on completing the Sands Collection in Tower 3 by the second quarter of 2025.
The new campaign has launched and will run into next year.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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