Marketing “green” travel to families
Take part in creating emotional connections for your customers during their travel experiences writes Leilani Latimer of Sabre
Sustainable travel might be your biggest marketing opportunity
Have you thought about taking more eco-friendly holidays in the future or is this something your travellers have expressed an interest in? In a recent TripAdvisor survey, 71% of respondents said they plan to take a more eco-friendly trip in the next 12 months.
So, what is important to note about marketing "green" or sustainable travel to your travellers? Here are some quick tips on marketing experiential, sustainable travel to travellers of all ages including whole families:
- Start asking – Many travellers don’t express their desire for sustainable travel, but they expect it from suppliers. By creating the conversation, you can discover what aspects of sustainability matter most to your customer (healthy eating, fitness, cultural and indigenous engagement, ecosystems, wildlife, etc.).
- Demonstrate your expertise – Help family travellers find travel options that fit into their lifestyles. By communicating the options to your customers in a way that aligns with their values, you become an important part of their experience.
- Work with your suppliers – Many hotels and tour operators now use the Global Sustainable Tourism Criteria to measure and certify their businesses. Give your customers the best, and ask your suppliers for their sustainability credentials.
- Get emotional – Take part in creating an emotional connection for your customer during their travel experience. You will be an integral part of that memory, and almost certainly part of their next travel experience!
Leilani Latimer leads Global Sustainability Initiatives for Sabre Holdings – Sabre Airlines Solutions, Sabre Travel Network, Sabre Hospitality Solutions and Travelocity.
See amazing new 2012 sustainable tourism report 90% off offer HERE
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