Marketing Measurement Analyst Reaches the Final of Top Business Awards
Marketing measurement analyst is nominated for a top business award
Marketing measurement analyst, Mediahawk has been nominated for a business excellence award in the category of innovation for their roi calculator.
Mediahawk who provide services to the travel sector were shortlisted in the innovation category for the development of their roi calculator. The tool gives travel marketers a clear picture of which marketing has achieved return on investment (roi) by tracking a telephone enquiry right through to an actual sale. This feature has proved invaluable when current marketing budgets are tighter than ever and tough decisions are being made on where to advertise.
Case Study
A specialist holiday company recognised they were spending large sums of money on national press without knowing which adverts produced response. They had an intuition that other channels were producing better performance, but were unable to compare press spend & response against their online and direct-mail spend & response.
Mediahawk created a tailored account which automatically segmented the client media activity by channel, advert and spend, and prepared daily management reports.
The results
The client immediately realised they had a serious budget mismatch. 75% of their marketing budget was being spent in traditional national press adverts which generated only 35% of their response.
Therefore they were able to refocus their budget and allocate spend to areas with higher response levels but a lower advertising cost per response. They improved their online presence using budget saved from national press. They also noticed that they achieved improved call lengths, from an average 1min 20 to 3mins 30 indicating better targeting.
Speaking about Mediahawk’s achievement of being nominated for the Business Innovation Award co-founders Michael Morrell and Harry Bott said:
“We are delighted to have been nominated for an award in this category. To have the roi calculator recognised for business innovation is a tremendous accolade. The product is a significant development in marketing measurement and will prove to be a valuable asset to the marketer looking to justify difficult decisions and avoid budget cuts.â€
Launched in 2002 by founding partners Harry Bott and Michael Morrell, Mediahawk is now one of the leading providers of marketing measurement in the UK. With clients including Giles Travel and Keith Prowse Mediahawk has come a long way in both product development and client acquisition. Being nominated to win an award for business innovation has cemented their achievements so far and will be a welcome boost for the hardworking team.
To find out more about Mediahawk please visit the website www.mediahawk.co.uk or call us on 0845 122 2213.
END
Editors notes:
For further information or images to support this story, please contact Jane Peters at Mediahawk, 0845 122 2213 or [email protected]
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