Marriott International introduces serviced-apartment brand
Marriott International announced its expansion into apartment-style accommodations with the launch of Apartments by Marriott Bonvoy.
The company is tapping the growing consumer interest for more space for stays, propelled by the blending of work and leisure travel.
It is building upon its experience with Marriott Executive Apartments, its serviced-apartment brand in Asia, Europe, Middle East, Africa, and Latin America.
With the introduction of Apartments by Marriott Bonvoy, the company expects it will enhance portfolio growth globally and bring the serviced-apartment concept to Marriott guests in the US and Canada.
“The introduction of Apartments by Marriott Bonvoy offers developers a premium product backed by our trusted name and distribution platform,” said Stephanie Linnartz, President, Marriott International.
“With Apartments by Marriott Bonvoy, guests will be able to shop a wider array of accommodation options within the Marriott Bonvoy portfolio.”
Marriott plans to introduce Apartments by Marriott Bonvoy in the upper-upscale and luxury segments, distinguished from Marriott’s existing extended-stay brands.
Apartments by Marriott Bonvoy will feature a separate living room and bedroom, full kitchen, and in-unit washer and dryer.