Marriott launching City Express brand in US
Marriott Internationalis introducing the City Express by Marriott brand into the United States and Canada.
This marks the company’s entry into the affordable midscale transient segment in North America.
“Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America (CALA) a year ago, we have seen tremendous interest for the brand,” said Diana Plazas-Trowbridge, Global Brand Leader, Select Brands.
“With this announcement, Marriott is excited to continue our growth in the affordable midscale segment.”
In May 2023, Marriott announced the acquisition of the City Express brand portfolio in CALA, which marked the company’s entry into the affordable midscale segment.
It comprises 17,000 rooms across Mexico, Costa Rica, Colombia, and Chile.
Since the acquisition, consumer and owner interest has fueled growth of the brand.
Expansion is also planned to Bolivia and Nicaragua.
Additionally, the company recently announced plans to expand City Express by Marriott in Brazil.
Marriott says it has received extensive interest from owners and franchisees, and anticipates signed agreements, with possible hotel openings, in the U.S. and Canada in the next few months.
Existing City Express by Marriott properties have been integrated into the Marriott Bonvoy
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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