Marriott to double European portfolio
Tuesday, 10 Mar, 2010
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Marriott International aims to double in size in Europe in five years time.
The company has set a target of having 80,000 rooms in the region by 2015.
The expansion plans are part of a global reorganisation aimed at accelerating worldwide growth, the company said.
Marriott has 174 hotels in Europe spanning 18 brands, with the addition of the first extended stay Residence Inn planned to open in Munich in 2012.
The development pipeline in Europe includes nearly 30 projects including a Renaissance Moscow Monarch Centre Hotel, a Courtyard by Marriott Budapest and a JW Marriott Hotel Ankara all this year.
President and chief operating officer Arne Sorenson said: “We see strong opportunity throughout Europe to grow our portfolio.
“Our new operating structure, comprised of four continental divisions including Europe, will help facilitate global growth and bring our teams closer to markets and to our customers.
“We have tremendous opportunities to grow, with over a third of our current pipeline and about half of our full-service openings this year located in markets outside North America.”
by Phil Davies
Phil Davies
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