Mercure branding for ex-Macdonald hotels
Twenty four former Macdonald Hotels across the UK have re-opened under the Mercure brand.
The hotels, with a total of 2,511 rooms, have adopted French chain Accor’s upper mid-market branding after being acquired by Moorfield Real Estate Fund.
The deal gives Mercure a quantum leap in Uk representation from its two previous properties in the UK – Mercure London City Bankside and the recently opened Mercure Brigstow, Bristol.
With almost 750 hotels worldwide, the strength of the brand’s network has previously been in Continental Europe, Australia and Africa.
Each Mercure property retains its own character and individuality but is backed by the quality standards that come with an international hotel brand, according to the company.
A strong emphasis is placed on establishing a service that is always personal and warm and in the best traditions of hotel-keeping, a statement said.
Director of marketing and distribution Roger Smith said: “Mercure is a well established brand in Continental Europe and working with Moorfield has given us a great opportunity to introduce a substantial Mercure network into the UK.
“With its reputation for good service, good food, and excellent ‘Les Grands Vins’ we believe that the Mercure brand will add another dimension to the hotels we shall now be managing.”
Examples of hotels acquired by Moorfield Real Estate Fund and being converted to the Mercure brand include The Castle Hotel, Windsor; Queens Hotel, Cheltenham; Holland House Hotel and Spa Cardiff and Ardoe House Hotel and Spa, Aberdeen.
Accor already has 97 hotels with a total of 14,111 rooms in the UK, comprising of 2 Sofitel, 30 Novotel, 2 Mercure, 47 Ibis, 6 Etap Hotel and 10 Formule 1 properties.
Phil Davies
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